BIC. LEAVE YOUR MARK. CAMPAIGN
In a polarized world where landmarks are fading, it’s essential to offer a human-scale story — collective and alive. We need to value every word as a trace of the present, to rebuild connections across generations and restore meaning to transmission. The BIC pen then becomes a discreet yet powerful symbol of this shared memory, rooted in everyday life.
Case study explaining the full scope of the BIC campaign: Leave Your Mark.
BIC isn’t the tool for epic novels or long speeches. BIC is for scribbled words, crossed-out sketches, hesitant drafts. It’s personal expression written in the everyday. It’s history being shaped in the present, with the power to leave its mark on the times.
Because in the end, we've all had a BIC without realizing the power it gave us the power to anchor individual expression over time, so it can resonate powerfully in a polarized world.
That’s what the Leave Your Mark campaign proves — everyone has the power to make their voice, their struggles, and their doubts resonate. To start something that could grow into something greater, and leave a mark on their time.
Final-year communication project at École Estienne, created as a group with: Louis Lepoittevin-les-Vallées, Angelina Sulejic, F-A Dutour, and Jeanne Omnès.