02/ 09[ Competition entry ]

HACK YOUR REALITY

[ Craft ]Art Direction · AI · VFX

[ Type ]Competition entry

[ Year ]2026

[ Client ]Luma AI

[ Hack Your Reality ]01

Campaign concept created for the Luma Dream Brief, Luma AI’s global competition for unmade advertising ideas. A film made entirely with AI, from direction to VFX.

The starting point: the way we picture AI today — a magic button. Press it, and you get everything. The idea was to give that belief a shape and turn it into an object to sell: a necklace with a magic button as its pendant.

Two people meet, find each other again, and fall into a dance around the necklace. Set in a minimal, all-white space, the film plays with perspective and movement to push a strong art direction through AI generation.

Use of generative AI and VFX. February 2026.