ADMINVASION
ADMINVASION, Tellia’s first film, created at OKCC. A campaign made entirely with generative AI, from direction to VFX.
Paperwork takes up to 12 hours of a farmer’s week. The administrative load has quietly invaded the fields. The film gives that invisible pressure a body: digital admin takes physical form and closes in on farmers and their land, turning an everyday burden into something you can see.
Tellia answers with an AI voice assistant built for the farming world, straight from a smartphone. The campaign names the enemy — not the land, but the paperwork around it. Rolled out as a digital film and social content, released in France in October 2026.
Use of generative AI, compositing and VFX.
Agency — OKCC
Co-founder & Creative Director: Marc Horgues-Debat
Creative Lead: Lucie Beurq
Senior Art Director: Lucile Lebreton
Junior Art Director: Roxane Rouault
Motion Designer: Clément Vincent
Color Grading: Eudes Quittelier
Mix & Sound Design: Circonflex Paris